By Rahim Abdul
Malawian music sensation Emmie Deebo has emerged as one of the country’s most-watched female artists on YouTube in 2025, according to new figures she shared on her official Facebook page.
The singer, who has continued to grow her footprint across Southern and Eastern Africa, says the year has been her biggest yet in terms of digital reach.
The statistics reveal that Deebo’s music amassed a remarkable 11.3 million views on YouTube this year alone.
This milestone places her among the leading Malawian artists commanding strong online presence at a time when digital platforms are shaping success in the music industry.
Of the total views, Malawians themselves contributed the largest share with 4.9 million views recorded locally.
The artist says this strong support from home continues to motivate her, proving that Malawian audiences have fully embraced their own talent on global platforms.
South Africa followed with 1.5 million views, highlighting how Deebo’s sound is breaking barriers beyond Malawi’s borders.
The country has become one of the key markets for Malawian urban and Afro-soul music and Deebo’s statistics reflect this continued trend.
Kenya came third with 1.2 million views, cementing East Africa as one of the regions where her music is gaining growing acceptance.
The artist has previously spoken about her desire to collaborate with East African stars, a move that could further boost her presence in the region.
Deebo described the numbers as a sign of growth not only for her career but also for the Malawian music industry as a whole.
She believes these results show that Malawi’s creative sector is now being recognised across the continent thanks to digital platforms.
Deebo, who has been active in the music scene for several years, says she plans to use this momentum to release more projects in 2026.