By Jones Gadama
Malawi’s vibrant beauty scene is getting a boost as the Miss Malawi pageant returns after a three-year break. Organizers say the event’s absence was largely due to financial constraints, but they’re optimistic about its potential to drive economic growth through tourism.
The pageant’s co-chairperson, Godfrey Kambewa, believes the beauty industry can be a significant contributor to the country’s economy if given the right support.
“We’re calling on stakeholders to invest in this sector,” Kambewa says, adding that, “With the right backing, we can make Miss Malawi a flagship event that showcases our culture and beauty to the world.”
Young Malawian women are now eligible to register for the competition, which promises to be an exciting showcase of talent, beauty, and culture.
The event’s return is a welcome development for the country’s tourism sector, which could benefit from the exposure and promotion that comes with hosting high-profile events like Miss Malawi.
