By Rahim Abdul
Malawi’s tourism industry is setting its sights on a significant milestone this year as authorities project a rise in tourist arrivals from 1.1 million in 2024 to 1.3 million by the end of 2025.
The announcement was made in Blantyre on Saturday during the commemoration of World Tourism Day, an event that brought together government officials, tourism stakeholders and community representatives to celebrate the sector’s role in driving economic transformation.
Speaking at the event, Secretary for Tourism Chauncy Simwaka highlighted that tourism currently contributes 6.7 percent to Malawi’s Gross Domestic Product (GDP), a figure expected to grow as the industry continues to attract more international visitors.
“Malawi remains a unique destination because of our rich culture, peaceful environment, and diverse wildlife,” Simwaka said.
“This year, we are focused on increasing international arrivals by strengthening marketing campaigns and enhancing visitor experiences,”Simwaka added.
Simwaka emphasized that while Malawi is home to the Big Five animals, the country’s greatest advantage lies in its hospitality, safety and cultural heritage, which appeal to travelers seeking authentic and peaceful destinations.
Malawi Tourism Council Executive Director, Memory Momba Kanthunzi, said that beyond boosting visitor numbers, tourism growth should directly benefit local communities.
“Tourism must empower communities. When local people are involved, it creates sustainable jobs and improves livelihoods,” Kanthunzi explained.
The 2025 World Tourism Day was celebrated under the global theme “Tourism for Sustainable Transformation.” Guests were treated to a visit to Majete Game Reserve, where they witnessed Malawi’s wildlife conservation efforts.
The event also featured traditional dances, ballet performances and local cuisine, showcasing the nation’s cultural diversity.
