By Burnett Munthali
Minister of Information and Communications Technology Shadric Namalomba has urged district councils to make full use of locally available media houses to enhance the visibility of government projects and improve citizen engagement.
He made the call in Kasungu during the official opening of Linga Radio, a new broadcasting station owned by former Kasungu West legislator Alex Major.
Namalomba said the media sector remains a strategic governance tool that promotes transparency, reinforces accountability, and helps ensure that public resources are managed responsibly in line with national expectations.
He emphasised that effective communication between government institutions and the public relies heavily on strong, independent, and accessible local media platforms.
The minister further encouraged journalists to uphold professionalism, resist bribery, and maintain high ethical standards, noting that credibility and integrity are central to the media’s role in national development.
Namalomba warned that unethical conduct undermines public trust and weakens the media’s ability to inform, educate, and hold power to account.
He applauded the establishment of Linga Radio, describing it as a vital addition to Kasungu’s information landscape and a platform that can promote local voices and perspectives.
The minister said the new station is expected to support community participation in governance by facilitating timely dissemination of information on public services and projects.
The launch ceremony featured traditional dances, speeches, and solidarity messages from local leaders, highlighting the community’s excitement and sense of ownership.
The event reflected Kasungu’s optimism that Linga Radio will enhance information flow, strengthen civic engagement, and contribute meaningfully to the district’s development.
