By Chisomo Phiri
A new campaign promoting responsible gambling among young people dubbed ‘Dolo Amadziwa Malire’ has been launched through a partnership between Premier Bet and Miss Malawi, as betting platforms become increasingly accessible across the country.
The initiative was officially launched in Lilongwe on Tuesday and seeks to encourage young people to approach betting with caution and awareness of its risks.
Speaking during the launch, Premier Bet Marketing Manager for the Central Region, Edson Kunkeyani, said as one of the leading betting companies, the firm has a responsibility to promote safe gambling practices and educate customers about the potential dangers associated with betting.
“Betting is not employment or a reliable source of income, and through this campaign we want to reach young people so they understand that betting has limits. While the excitement of betting can sometimes cloud judgment, it is crucial to recognise that responsible gambling is important to one’s personal well-being,” he said.
Kunkeyani added that partnering with Miss Malawi will help the company effectively reach the youth population targeted by the campaign.
Miss Malawi Thandie Chisi said it is important for young people to understand the impact gambling can have on their lives if not done responsibly, adding that she will use her platform to raise awareness and promote positive decision-making among the youth.
The campaign will run online and through community outreach activities across the country.
