By Burnett Munthali
Malawi Electoral Commission (MEC) Chairperson, Justice Annabelle Mtalimanja, has expressed concern over the growing trend of personal attacks during political campaigns.
Speaking at the official launch of the campaign period for the 2025 General Elections, Mtalimanja emphasized that Malawians are tired of politics driven by insults and character assassination.
She pointed out that political discourse should focus on policy, vision, and solutions rather than targeting individuals with slander and mockery.

According to Mtalimanja, the people of Malawi deserve a campaign environment that promotes unity, respect, and constructive engagement.
She reminded political parties and candidates that voters are more interested in how leaders intend to improve their lives, not in personal feuds.
Justice Mtalimanja warned that if political parties continue down the path of insults and hate speech, public trust in the electoral process will be eroded.
She stressed that the campaign period should be a platform for dialogue on issues such as economic development, education, health, and good governance.
Mtalimanja also called on the media to avoid amplifying hostile rhetoric and instead promote issue-based reporting that informs and educates the public.
She urged all political actors to uphold the values of democracy, peace, and mutual respect throughout the campaign season.
The MEC Chairperson further stated that the Commission, in collaboration with other relevant authorities, will monitor campaign messages to ensure compliance with the Electoral Code of Conduct.
She concluded by appealing to all Malawians—whether voters, party supporters, or candidates—to reject politics of insults and embrace a spirit of national unity.
As the 2025 elections approach, Mtalimanja’s message serves as a timely reminder that leadership must be earned through ideas, not aggression.