By Burnett Munthali
As Malawi moves closer to the September 16, 2025 General Election, campaign activities are intensifying across the country.
Supporters of the Democratic Progressive Party (DPP) have already started mobilizing on the ground with increasing visibility and energy.
One of the clear signs of the DPP’s growing momentum is the early appearance of branded campaign material, particularly the popular T-shirts bearing the name “Ansah.”
These T-shirts are associated with former President Professor Arthur Peter Mutharika (APM), who is the party’s presidential candidate for the 2025 elections.
The term “Ansah” is being used symbolically to represent the party’s running mate, former Malawi Electoral Commission Chairperson Jane Ansah, who has been named as APM’s vice-presidential pick.
The release of these T-shirts well ahead of official campaign rallies reflects a highly organized and determined campaign strategy.
It also underscores the confidence and preparedness within the DPP machinery as it seeks to return to power.
Across many trading centers and townships, youths and party loyalists can already be seen wearing the “APM is the Ansah” T-shirts—signaling the campaign’s growing traction.
The phrase has quickly become a slogan of identity, unity, and anticipation among Mutharika’s base, especially in the Southern Region where the DPP maintains a stronghold.
Political observers note that the early branding efforts are part of a calculated move to dominate public visibility and influence early voter sentiment.
It also suggests that the DPP is wasting no time in setting the tone of the campaign and asserting its relevance in this critical electoral season.
Meanwhile, supporters argue that the combination of APM and Jane Ansah reflects experience, credibility, and a no-nonsense leadership style that resonates with the electorate.
As more campaign materials are expected to roll out in the coming weeks, the DPP appears to be setting the pace among major parties in terms of ground mobilization and political communication.
With only a few weeks left before polling day, every move counts—and the early release of the “Ansah” T-shirts may just be the spark that rallies the base and sways undecided voters.
The road to September 16 is heating up—and for the DPP, it seems the engine has already started.
