By Jones Gadama
Residents of Zomba are witnessing a significant transformation in their community, thanks to the UNICEF-funded “Zikuvuta Pati” program, implemented by Applied Development Communication Training Services (Adecots).
The program aims to promote social behavior change and increase demand for health services, with notable improvements in antenatal and postnatal care.
Traditional Authority Chikowi of Zomba district praised the initiative, saying, “With Adecots, there is now a mindset change. Women go to the hospital during pregnancy and even after giving birth at home.” This shift in behavior is a testament to the program’s effectiveness in addressing healthcare challenges in the community.

Chief Nursing and Midwifery Officer Joseph Zulu commended the program, highlighting its role in promoting social behavior change and increasing demand for health services.
These sentiments were expressed during a showcase at Ulumba Primary School under Group Village Head Lambulila, where Adecots and other organizations demonstrated their progress to representatives from the European Civil Protection and Humanitarian Aid Operations (ECHO), a key supporter of Adecots through UNICEF.
The “Zikuvuta Pati” program is part of a broader effort to empower women and girls in Malawi, particularly in districts like Zomba, where poverty and healthcare challenges persist.
According to UNICEF, the Government of Malawi has embarked on a new three-year social protection program, “Social Protection for Gender Empowerment and Resilience” (SP-GEAR) or “Amai Titukuke,” to support vulnerable women and girls in nine districts, including Zomba.
This initiative combines cash transfers with complementary components like human capital services, livelihood opportunities, and access to sexual and reproductive health services, aiming to empower women and girls to participate fully in their families, communities, and nations.
With funding from UNICEF, the European Union, and the Government of Ireland, the program is expected to benefit over 500,000 people between 2024 and 2026.
The progress showcased in Zomba demonstrates the potential for positive change when communities come together to address healthcare challenges.
As the program continues to evolve, it is likely to have a lasting impact on the lives of women and girls in Zomba and beyond.