By Chisomo Phiri
Castel Malawi has launched a new promotional campaign dubbed ‘Uwiri For Less’ aimed at giving consumers discounted prices on some of its popular alcoholic beverage brands.
The promotion, which runs from May 18 to June 30, will allow customers to purchase selected products at reduced bundled prices under a multi-buy discount arrangement.
Under the offer, two bottles of Kuchekuche will be selling at K5,000, while two bottles of Special Brew will cost K6,000.
Consumers will also be able to buy two bottles of Carlsberg Chill for K7,000, whereas the 330ml bottles of Malawi Gin and Malawi Vodka will be going at K13,000.
In a statement, the company’s Head of Communications and Corporate Events, Deborah Matowe-Mzembe,says the initiative is intended to provide affordable options to customers while maintaining access to its leading beverage brands.
“The promotion introduces aggressive, value-driven pricing structures across Castel’s portfolio, specifically targeting its mainstream beer brands alongside the popular 330ml bottles of Malawi Gin and Malawi Vodka,” she says.
Matowe-Mzembe, says the company introduced the promotion in response to customer feedback.
“This has been done because our customers asked for it, and we gave them exactly what they wanted. As a listening company, Castel Malawi has initiated this to please and reward our patrons, ensuring they can still enjoy their favourite high-quality beverages at a much more accessible price point,” she says.
Castel Malawi is one of Malawi’s leading beverage manufacturers and distributors.
The company produces and markets a wide range of alcoholic and non-alcoholic drinks, including beers, spirits, ciders, and soft drinks.
Castel Malawi is part of the Groupe Castel, a multinational beverage company headquartered in France with operations across several African countries.
Some of the company’s well-known brands in Malawi include Kuchekuche, Carlsberg, Special Brew, Malawi Gin, and Malawi Vodka.
